Short answer: mostly no, at least not the way people hope. Links from Reddit are nofollow, so they pass no direct ranking signal to Google. What they can do is send real traffic and put your brand in front of people who might link to you later from their own sites. That second-order effect is the only SEO value worth chasing here.
If you want links that genuinely move rankings, they have to come from real editorial placements on relevant sites. That’s the work, and there’s no shortcut around it. Anything promising instant Reddit link juice is selling you the wrong thing.
The Risks and Rewards of Reddit Backlinks
The reward is real but indirect. A link from a relevant Reddit thread can send genuine traffic, put your name in front of the right people, and occasionally lead to a proper editorial link somewhere else down the line. The risks are where people trip up. The links are nofollow, so there’s no direct ranking gain. Self-promoting from a branded account gets you removed fast, and mass-posting links reads as spam to both Reddit and Google. Treat Reddit as a place to be useful and build visibility, not as a shortcut to rankings.
How to Get Backlinks from Reddit (the sane way)
Show up and actually help. Answer questions in the subreddits where your customers already spend time, and skip the pitch. If someone asks for a tool or a source, let them ask, then share it through your profile or check with the mods first. That earns you traffic and trust without getting your account banned. The links that actually move rankings still come from editorial placements off Reddit, so treat this as the top of the funnel, not the whole plan.
That’s exactly what we do at Batlinks: real editorial links on relevant sites, no shortcuts. See how our link building works.