Joan is the person behind many of the thoughtful, well-structured articles our clients rely on. As our Content Writer, she spends her days researching, writing, and shaping blog posts that not only rank on Google but also give readers something valuable. Her role is all about balance, making sure content supports SEO goals while still sounding natural and engaging.
At Batlinks, she collaborates with editors and link builders to ensure each piece fits perfectly with client expectations. The result is content that feels smooth to read yet has all the technical ingredients search engines love. Joan has been doing this work for about five years now, building a strong foundation in digital marketing along the way.
What she loves most about her job is the research phase. For Joan, it’s never just about checking facts. She enjoys diving into new topics, uncovering fresh ideas, and learning something unexpected with each project. She says the process often feels like being a student again, except this time she’s getting paid to explore new knowledge.
If you asked her for a single piece of advice on SEO writing, Joan would say this: always start with your reader in mind. “The number one goal is to create articles people actually find helpful. When you understand your audience and connect with them, everything else — keywords, optimization, rankings — falls into place.”
One of Joan’s favorite parts of the job is working with clients whose industries overlap with her personal interests. She especially enjoys projects that involve pets and lifestyle topics because they allow her to combine her professional skills with things she genuinely loves. It makes the work more fun and adds an extra spark to the final result.
Outside of work, Joan enjoys winding down with movies, experimenting in the kitchen, and sketching. She describes sketching as her way of switching off and recharging, and you can see that same calm energy reflected in her writing. Despite being naturally introverted, she thrives in meaningful conversations and has a knack for mimicking accents after hearing them long enough, a hidden talent her teammates are still trying to convince her to showcase in meetings.
In short, Joan brings a mix of curiosity, precision, and creativity to every project. She reminds us that the best content doesn’t just rank, it connects with real people.
Want content that ranks and makes an impact? Batlinks combines SEO expertise with thoughtful writing to deliver both. Let’s chat about how we can help your brand.