Background
A Nordic e-commerce brand had just launched a new website in their local market. Unlike their established international sites, this one was starting completely from scratch. No visibility, no rankings, no organic traffic.
They approached us with a clear challenge: could we turn a brand-new site into a source of traffic and sales with a limited budget of €10,000 and only five months to work with?
The Challenge
Most people know that SEO isn’t instant. In fact, it usually takes 3–6 months just to see the first signs of movement and even longer to achieve results you can tie directly to ROI.
That’s what made this project especially tough:
- The site was brand new, with zero organic presence.
- The niche was competitive, with strong local players already in place.
- Our team didn’t speak the local language, which made keyword research and content creation more complex.
- The budget and timeline were much shorter than what’s normally recommended for SEO.
Achieving measurable results in such a short sprint would require a highly focused approach.
The Strategy
With so many factors influencing SEO, it’s easy to waste time and budget on activities that don’t move the needle. Instead, we zeroed in on the actions that would deliver the biggest impact for this client:
- Conversion-focused keyword targeting: We identified the search terms most likely to bring in paying customers, not just traffic.
- On-page optimization: We fine-tuned the most important category pages so search engines and users could clearly see their relevance.
- Authority building: To establish trust quickly, we worked with partners in the Nordic market to build high-quality, relevant backlinks.
This lean, ROI-first strategy meant every euro of the budget went toward activities with the highest potential payoff.
The Results
By the end of the 5-month sprint, the site had grown from zero to 5,238 monthly organic visitors and generated an estimated €12,600 in sales from organic traffic.
To back this up, here’s a snapshot of the ranking improvements achieved during the sprint. While the exact keywords are hidden to protect the client’s anonymity, the upward trend in positions and traffic is undeniable:
The client was so impressed with the sprint results that they decided to continue working with us long-term. Since then, growth has kept compounding. By October 2025, the site was attracting 8,112 monthly visitors, with sales continuing to rise.
Key Takeaways
- SEO usually takes time. Most businesses don’t see tangible results until after 3–6 months. This project proved that with the right focus, it’s possible to achieve ROI faster than expected.
- You don’t need to do everything at once. By prioritizing the activities that truly move the needle, even a new site can turn into a revenue channel quickly.
- Momentum matters. The sprint laid the foundation, but the real power of SEO comes from compounding growth over time.
At our agency, we know clients care about ROI, not vanity metrics. That’s why we always focus on strategies that deliver measurable business results.
Ready to See Similar Results?
If you want to turn your website into a reliable sales channel, we can help. Whether you’re starting from zero or trying to scale an existing site, our SEO sprints are designed to deliver fast, measurable impact.
👉 Book a free consultation with our team and let’s build your success story.