Link Building Statistics 2024 – The Stats That Matter

It’s been an interesting year for SEO, with the latest and greatest Google algorithm update doing some serious cleaning up. And we at Batlinks say Bravo! 

We’re all for websites that rank well for producing top-notch, useful content coupled with a smart link-building strategy. And that’s the focus of this blog article – Giving you the most helpful, impactful link-building stats to help grow your business.

First things first – Is link building still important in 2024?

YES! Even in 2024, backlinks are still relevant in SEO, but it’s more about the link quality than the quantity. [2]

Gone are the days of mass link building with low-quality links. Today, it’s about earning links from reputable, relevant sites that genuinely vouch for your content. This not only enhances your search rankings but also drives targeted traffic to your site, leading to higher conversion rates and better ROI.

Most important link building trends in 2024

Here are some up-to-date link-building statistics and trends that will give you an idea of the current landscape.

Future of Link Building

  • According to Meetanshi, 65.2% of SEO professionals anticipate that links will continue to have a similar or stronger influence on search engine rankings in the next five years.

Cost of Link Building

  • The cost of securing a backlink varies considerably depending on website quality, traffic values and niche. It can cost as little as $80 or as much as $800 or higher. From our experience, the average cost of a link in 2024 is $300.
  • According to a study by Authority Hacker, a whopping 74.3% of link builders pay for links. While organically attracting links is still a best practice, it is becoming increasingly hard, with most sites charging an editorial fee for link insertions.
  • According to Batlinks, publishing a paid guest post costs between $190 and $390.
  • What are the latest stats on link building costs? On average, small businesses spend $500-$1000 on link building each month, medium size businesses $2,000 – $5,000 and large enterprises $5000 and up. [3

Over 60% of Businesses Outsource Their Link Building efforts. Join Them with! Unlock the full potential of your website with our expert link building services. Contact us to discuss the best strategy for you.

Importance of Link Building

  • The top result in Google has an average of 3.8x more backlinks than those in second to tenth place. [1]
  • According to Ahrefs, 96.55% of all pages in our index get zero traffic from Google. Most of them also happen to have zero external links. That’s a pretty sobering statistic but also good news for you. If you put effort into building backlinks, you can soon outrank the competition. 

Don’t get us wrong. A page could not get visitors for several reasons, including the topic’s lack of search demand. But if you’ve done your research, building backlinks will ensure you’re not part of the 96.55%.

To reiterate, zero backlinks = zero visibility.

Link Building Strategies

  • Obtaining backlinks from a variety of sites with a high domain authority is more beneficial than multiple links from a single domain [1]
  • In a survey of 755 link builders, creating content was rated the most effective tactic overall, followed by guest posting. [2]

In our experience, guest posting has proven to be the most effective. Why? Instead of inserting a link in someone else’s content, you write the article yourself, which means you control the content. This is not only great for your brand reputation, but you’ll often be able to include more than one backlink.

  • Another growing trend is 3-way link exchanges, popular with over 51% of link builders. How does it differ from a 2-way exchange (aka reciprocal links)? 2-way exchanges can be regarded as spammy by Google, but a 3-way exchange appears more natural. Here’s the low-down on 3-way link exchanges.
  • A study by Authority Hacker yielded some interesting results regarding internal linking. In summary, internal links correlate highly with rankings, and links from pages with more external links improve rankings further than links from pages with fewer external links. This is good news!

While building backlinks may come with a considerable price tag, building internal links will cost very little. You should ideally be spending the same amount of time building internal and external links.

Link Building Tools

  • What are the top link building tools in 2024? The usual suspects still dominate the list, such as SemRush, Ahrefs, and Moz. Other tools include:

Majestic – Majestic is highly specialized in backlink analysis and link-building strategies, making it a go-to tool for deep backlink insights.

Buzzstream –  A link-building and outreach management tool designed to help users build and manage relationships with influencers, bloggers, and media contacts, streamlining the process of earning high-quality backlinks. It offers features like contact management, email templates, automated follow-ups, and campaign analytics to improve the efficiency and effectiveness of outreach efforts. – is a tool for finding and verifying email addresses associated with domains or specific individuals, making it useful for lead generation, email outreach, and sales prospecting. It provides features like email search, verification, and domain-based email list generation.


These latest statistics have once again shown how important a robust link building strategy is for your business. If you own a website, you simply can’t ignore link building activities. 

However, 52.3% of digital marketers say link building is the hardest part of SEO.

At Batlinks, we love the art of building links. And we are passionate about helping businesses of all sizes to benefit from this powerful SEO strategy. Please reach out and we’ll help you decide if outsourcing your link building tasks is best for you.

Alternatively, explore our other articles to learn more. Here are a few we’d suggest (and FYI, also a handy way to get those internal links in)


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